Programmatic Advertising Networks

Updated: March 15, 2023

Programmatic advertising is advertising conducted using software; it increases its efficiency and generated revenues by automating the process of connecting publishers inventory with advertisers needs to reach a specific audience.

It includes both real-time bidding when advertisers bid for impressions in mobile or desktop publishers inventory and buying ad impressions in advance from specific publishers. Over time programmatic advertising is replacing all aspects where manual intervention was necessary.

How programmatic mobile advertising works

Source: Cardinal Digital Marketing

Programmatic mobile advertising benefits

In the world of programmatic advertising, SSPs help to support mobile publishers and their inventories by selling their space through an ad exchange. DSPs, (Demand Side Platforms), on the other side, find the best ad inventory and the highest bidder wins that space – this could be on a website or inside a mobile app.

The key benefit of SSPs, other than giving mobile publishers more control over their inventory, is that they can achieve a high fill rate, so mobile ad space that could be used isn’t wasted. In theory, everyone wins in this setup, with advertisers also getting quality inventory for their campaigns.

Programmatic advertising benefits include:

  • Sells mobile ad impressions for the highest price possible
  • Connects to a considerable variety of different mobile advertisers
  • Mobile publishers can set their prices and have more control over their space

Below we’ve listed the best mobile programmatic networks so you can get up and running without fuss.

List of programmatic ad platforms

AppSamurai

Your one-stop-shop for mobile app growth

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
-----

 

Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge!

Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Learn more about AppSamurai
FoundedEmployees
201251-200
Our offerings include self-serve & fully-managed services over all our UA platforms, a DSP for programmatic buying, Albert.

 

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

HilltopAds

One of the best CPM ad networks for publishers and advertisers from all over the world.

(0) REVIEWS
FoundedEmployees
201310-50

[masterslider id=\"431\"] HilltopAds is one of the best CPM ad networks for publishers and advertisers from all over the world. HilltopAds is a UK-based CPC/CPM advertising network launched in 2013.

Learn more about HilltopAds

Remerge

Your partner for real app growth

10
(2 votes)
(2) REVIEWS
FoundedEmployees
2014101 - 200
...demand-side-platform (DSP) that helps performance marketers drive revenue and retention from high-value app users with programmatic in-app ads.

[masterslider alias=\"ms-remerge-1\"] Remerge is an independent demand-side-platform (DSP) that helps performance marketers drive revenue and retention from high-value app users with programmatic in-app ads.

Learn more about Remerge

PubMatic

The Future of Programmatic. Delivered

(0) REVIEWS
With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange....

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
  • Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
  • Key markets: Global
Learn more about PubMatic

Bidease

#1 DSP for mobile app marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201650-100 -3k+-
Our risk-free programmatic performance solutions help the world’s biggest brands and developers achieve their performance....

 

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease

Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.

Learn more about Doble Via Latam

 

Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology.  Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level.   Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.

  • Easy to use interface with a self-serve platform and real-time analytics
  • Worldwide reach across a transparent publisher set
  • Wide range of targeting options including Geo+hyper location and support for mobile retargeting
  • Range of formats supported including banners, interstitials, rich media & video
Learn more about Splicky

Entravision

Entravision is the leading Performance One-Stop-Shop Digital Marketing Company

(0) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010--20k-
Our omnichannel portfolio includes social media, media buying, programmatic, branding and CTV, among others that aim to acquire new users and engagement in apps.

 

Entravision is the leading Performance One-Stop-Shop Digital Marketing Company. We set the beat of digital advertisement.

Get the scale and global footprint you are looking for. Our team is here to boost your campaigns and help you reach the consumers most likely to engage with your brand.

Key Features

  • Performance and strategy focus toward UA in mobile devices.
  • Mobile-first
  • Proprietary tech
  • API Integrations
  • Partnerships with industry key players
  • Renowned Growth Squad
Learn more about Entravision

Aragon Premium

The Fastest Growing Mobile Marketing Agency

10
(11 votes)
(11) REVIEWS
Employees
10-50
...and paid social advertising, influencer marketing, content marketing, direct carrier partnerships, programmatic advertising, and loyalty and rewards programs.

Aragon Premium is a mobile app marketing agency that focuses on cost-per-acquisition marketing. They offer a range of services, including display and paid social advertising, influencer marketing, content marketing, direct carrier partnerships, programmatic advertising, and loyalty and rewards programs.

Learn more about Aragon Premium

AppSamurai

Your one-stop-shop for mobile app growth

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
-----

 

Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge!

Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Learn more about AppSamurai
FoundedEmployees
201251-200
Our offerings include self-serve & fully-managed services over all our UA platforms, a DSP for programmatic buying, Albert.

 

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

HilltopAds

One of the best CPM ad networks for publishers and advertisers from all over the world.

(0) REVIEWS
FoundedEmployees
201310-50

[masterslider id=\"431\"] HilltopAds is one of the best CPM ad networks for publishers and advertisers from all over the world. HilltopAds is a UK-based CPC/CPM advertising network launched in 2013.

Learn more about HilltopAds

Remerge

Your partner for real app growth

10
(2 votes)
(2) REVIEWS
FoundedEmployees
2014101 - 200
...demand-side-platform (DSP) that helps performance marketers drive revenue and retention from high-value app users with programmatic in-app ads.

[masterslider alias=\"ms-remerge-1\"] Remerge is an independent demand-side-platform (DSP) that helps performance marketers drive revenue and retention from high-value app users with programmatic in-app ads.

Learn more about Remerge

PubMatic

The Future of Programmatic. Delivered

(0) REVIEWS
With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange....

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
  • Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
  • Key markets: Global
Learn more about PubMatic

Bidease

#1 DSP for mobile app marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201650-100 -3k+-
Our risk-free programmatic performance solutions help the world’s biggest brands and developers achieve their performance....

 

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease

Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.

Learn more about Doble Via Latam

 

Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology.  Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level.   Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.

  • Easy to use interface with a self-serve platform and real-time analytics
  • Worldwide reach across a transparent publisher set
  • Wide range of targeting options including Geo+hyper location and support for mobile retargeting
  • Range of formats supported including banners, interstitials, rich media & video
Learn more about Splicky

Entravision

Entravision is the leading Performance One-Stop-Shop Digital Marketing Company

(0) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2010--20k-
Our omnichannel portfolio includes social media, media buying, programmatic, branding and CTV, among others that aim to acquire new users and engagement in apps.

 

Entravision is the leading Performance One-Stop-Shop Digital Marketing Company. We set the beat of digital advertisement.

Get the scale and global footprint you are looking for. Our team is here to boost your campaigns and help you reach the consumers most likely to engage with your brand.

Key Features

  • Performance and strategy focus toward UA in mobile devices.
  • Mobile-first
  • Proprietary tech
  • API Integrations
  • Partnerships with industry key players
  • Renowned Growth Squad
Learn more about Entravision

Aragon Premium

The Fastest Growing Mobile Marketing Agency

10
(11 votes)
(11) REVIEWS
Employees
10-50
...and paid social advertising, influencer marketing, content marketing, direct carrier partnerships, programmatic advertising, and loyalty and rewards programs.

Aragon Premium is a mobile app marketing agency that focuses on cost-per-acquisition marketing. They offer a range of services, including display and paid social advertising, influencer marketing, content marketing, direct carrier partnerships, programmatic advertising, and loyalty and rewards programs.

Learn more about Aragon Premium

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