Mobile Supply Side Platforms (SSPs)

Updated: March 15, 2023

An SSP, (Supply Side Platform), is an online software solution for publishers to manage advertising inventory, both desktop and mobile, to sell and fill it with ads from multiple advertisers in real-time and track revenue they generate.

SSPs helps publishers with solving one of the challenges publishers are facing – to keep their fill rate as high as possible. A fill rate is an important metric that measures a ratio between how many impressions a publisher’s inventory is getting to the total volume of available impressions to claim.

In this directory, we’ve aggregated for you the best SSPs.

How an SSP works example

Source: Clearcode

SSP Advertising Benefits

In the world of programmatic advertising, SSPs help to support publishers and their inventories by selling their space through an ad exchange. DSPs, (Demand Side Platforms), on the other side, find the best ad inventory and the highest bidder wins that space – this could be on a website or inside a mobile app.

The key benefit of SSPs, other than giving publishers more control over their inventory, is that they can achieve a high fill rate, so ad space that could be used isn’t wasted.

In theory, everyone wins in this setup, with advertisers also getting quality inventory for their campaigns.

SSP benefits include:

  • Sells ad impressions for the highest price possible
  • Connects to a considerable variety of different advertisers
  • Publishers can set their prices and have more control over their space

Below we’ve listed the best SSP networks so you can get up and running without hassle.

List of supply-side platforms (SSPs)

AdsCompass

Global Ad network for Publishers and Advertisers

10
(4 votes)
(4) REVIEWS
FoundedEmployees
201310-50

AdsCompass - is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks. Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.

Learn more about AdsCompass

HilltopAds

One of the best CPM ad networks for publishers and advertisers from all over the world.

(0) REVIEWS
FoundedEmployees
201310-50

[masterslider id=\"431\"] HilltopAds is one of the best CPM ad networks for publishers and advertisers from all over the world. HilltopAds is a UK-based CPC/CPM advertising network launched in 2013.

Learn more about HilltopAds

EXADS

White-label Ad Serving Technology

10
(1 vote)
(1) REVIEWS
FoundedEmployees
201310-50

EXADS builds powerful white-label ad-serving platforms, customized to the smallest detail for advertisers, publishers, ad networks and agencies. Our solutions provide all the functionalities necessary to maximize revenues while our teams provide all the support required to achieve this.

Learn more about EXADS

Adsterra Network

Well-Known Mobile Ad & CPA Network with Partner Care Approach

9
(11 votes)
(11) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2013101-200- 37k1.5m

Adsterra is a world-renowned ad and CPA-network with Partner Care approach, serving over 30 billion ad impressions per month worldwide (70% of traffic is mobile). It works with 21K+ direct publishers and 13K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.

Learn more about Adsterra Network

PubMatic

The Future of Programmatic. Delivered

(0) REVIEWS
PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers.

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
  • Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
  • Key markets: Global
Learn more about PubMatic

Hitapps

Expert in digital advertising and app development since 2017.

10
(4 votes)
(4) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201710-50---

Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.

  •  Performance based marketing
  • RTB solution
  • Apps development and publishing
Learn more about Hitapps

Kevel

Build a custom ad server in just weeks.

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201010-50---

Kevel (previously Adzerk) is helping brands everywhere drive more online revenue through sponsored listings, internal promotions, native ads, and more. They do this by providing engineers and product managers the APIs needed to quickly build fully-customized ad servers. Their award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%.

 

Learn more about Kevel

Certis Media

Programmatic DSP - DMP solutions

10
(2 votes)
(2) REVIEWS

AdPushup

Ad Revenue Optimization

(0) REVIEWS

Stack

What Drives Winning Apps

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
2015100-12512k+

Stack is an end-to-end SaaS-based solution (by the team behind Appodeal’s award winning ad monetization platform) that scales mobile app business growth and drive profit by synthesizing User Acquisition, Ad Monetization and Business Intelligence.

Stack is an independent ad tech market player that strives to clear the way for publishers and advertisers to collaborate directly. In an industry known for being opaque, Stack aims to increase transparency and empower mobile app businesses with the technology and data they need to thrive in a highly competitive landscape.

Learn more about Stack

AdsCompass

Global Ad network for Publishers and Advertisers

10
(4 votes)
(4) REVIEWS
FoundedEmployees
201310-50

AdsCompass - is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks. Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.

Learn more about AdsCompass

HilltopAds

One of the best CPM ad networks for publishers and advertisers from all over the world.

(0) REVIEWS
FoundedEmployees
201310-50

[masterslider id=\"431\"] HilltopAds is one of the best CPM ad networks for publishers and advertisers from all over the world. HilltopAds is a UK-based CPC/CPM advertising network launched in 2013.

Learn more about HilltopAds

EXADS

White-label Ad Serving Technology

10
(1 vote)
(1) REVIEWS
FoundedEmployees
201310-50

EXADS builds powerful white-label ad-serving platforms, customized to the smallest detail for advertisers, publishers, ad networks and agencies. Our solutions provide all the functionalities necessary to maximize revenues while our teams provide all the support required to achieve this.

Learn more about EXADS

Adsterra Network

Well-Known Mobile Ad & CPA Network with Partner Care Approach

9
(11 votes)
(11) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2013101-200- 37k1.5m

Adsterra is a world-renowned ad and CPA-network with Partner Care approach, serving over 30 billion ad impressions per month worldwide (70% of traffic is mobile). It works with 21K+ direct publishers and 13K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.

Learn more about Adsterra Network

PubMatic

The Future of Programmatic. Delivered

(0) REVIEWS
PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers.

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
  • Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
  • Key markets: Global
Learn more about PubMatic

Hitapps

Expert in digital advertising and app development since 2017.

10
(4 votes)
(4) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201710-50---

Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.

  •  Performance based marketing
  • RTB solution
  • Apps development and publishing
Learn more about Hitapps

Kevel

Build a custom ad server in just weeks.

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201010-50---

Kevel (previously Adzerk) is helping brands everywhere drive more online revenue through sponsored listings, internal promotions, native ads, and more. They do this by providing engineers and product managers the APIs needed to quickly build fully-customized ad servers. Their award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%.

 

Learn more about Kevel

Certis Media

Programmatic DSP - DMP solutions

10
(2 votes)
(2) REVIEWS

AdPushup

Ad Revenue Optimization

(0) REVIEWS

Stack

What Drives Winning Apps

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
2015100-12512k+

Stack is an end-to-end SaaS-based solution (by the team behind Appodeal’s award winning ad monetization platform) that scales mobile app business growth and drive profit by synthesizing User Acquisition, Ad Monetization and Business Intelligence.

Stack is an independent ad tech market player that strives to clear the way for publishers and advertisers to collaborate directly. In an industry known for being opaque, Stack aims to increase transparency and empower mobile app businesses with the technology and data they need to thrive in a highly competitive landscape.

Learn more about Stack

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