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App Industry News

The latest news from the global app industry

Webinar roundup: Creating a winning iOS app growth strategy with SKAN 4.0

Nayden Tafradzhiyski | March 17, 2023

Listen up: in-app audio advertising faces rising fraud threat

Anne Freer | March 17, 2023

Mobile Advertising

All eyes on the hybrids as hypercasual mobile game downloads plummet 24%

Anne Freer | March 16, 2023

AppSamurai’s App Discovery (OEM): Reaching millions in seconds

Partner Post

Digital publishing revenues rise 3% on back of ongoing subscription success

Anne Freer | March 15, 2023

Mobile Advertising

[WEBINAR] Apple’s new Live Activities: Build vs. buy

Partner Post

Rewards boost recommendations of travel apps

Anne Freer | March 14, 2023

Oscar nominations: streaming app Paramount+ downloads jump 80%

Anne Freer | March 13, 2023

Brand safety is key for 67% of mobile brand advertisers

Anne Freer | March 10, 2023

Mobile Advertising

How much do influencers think they would charge for mobile social campaigns?

Anne Freer | March 9, 2023

Game app makers spent $27 billion on ads while in-app purchases slumped 7%

Anne Freer | March 8, 2023

UK mobile game maker Tripledot Studios tops FT 1000

Anne Freer | March 7, 2023

38% of customers made purchase after receiving WhatsApp or text message

Anne Freer | March 6, 2023

Mobile Advertising

Social apps turn to in-app purchases to make up for lost ad revenues

Anne Freer | March 3, 2023

Only 1 in 5 who download fintech app will sign up during first week

Anne Freer | March 2, 2023

Apple Search Ads is now second-largest network for user acquisition on iOS

Anne Freer | March 1, 2023

Mobile Advertising

Brands posting short video content see higher engagement

Anne Freer | February 28, 2023

Mobile Advertising

Two in five US adults now use health apps

Anne Freer | February 27, 2023

80% of mobile shoppers say reviews have biggest impact

Anne Freer | February 24, 2023

Mobile Advertising

Longer video ads boost conversions by 50% over shorter ones

Anne Freer | February 23, 2023

App Marketing, Mobile Advertising