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Mobile Advertising News, Data & Analysis

The latest news from the global app industry

Listen up: in-app audio advertising faces rising fraud threat

Anne Freer | March 17, 2023

Mobile Advertising

Digital publishing revenues rise 3% on back of ongoing subscription success

Anne Freer | March 15, 2023

Mobile Advertising

Brand safety is key for 67% of mobile brand advertisers

Anne Freer | March 10, 2023

Mobile Advertising

38% of customers made purchase after receiving WhatsApp or text message

Anne Freer | March 6, 2023

Mobile Advertising

Apple Search Ads is now second-largest network for user acquisition on iOS

Anne Freer | March 1, 2023

Mobile Advertising

Brands posting short video content see higher engagement

Anne Freer | February 28, 2023

Mobile Advertising

80% of mobile shoppers say reviews have biggest impact

Anne Freer | February 24, 2023

Mobile Advertising

Longer video ads boost conversions by 50% over shorter ones

Anne Freer | February 23, 2023

App Marketing, Mobile Advertising

World Cup traffic spike: Utilities ad performance grows by 20%

Partner Post

Why 96% of marketers use video for app and mobile marketing

Anne Freer | February 7, 2023

App Marketing, Mobile Advertising

Brands held accountable for content next to their mobile video ads

Anne Freer | January 26, 2023

Mobile Advertising

For 52% of marketers, economic uncertainty is key driver for increase in social media app ad budgets

Anne Freer | January 17, 2023

Mobile Advertising

78% of SMBs boost ROI with short-form video ads

Anne Freer | January 16, 2023

Mobile Advertising

Trust in social media among the top app and mobile marketing concerns in 2023

Anne Freer | January 9, 2023

App Marketing, Mobile Advertising

Mobile advertisers are eyeing social video despite persistent hurdles in ad measurement

Anne Freer | January 5, 2023

Mobile Advertising

social media

Over half of marketers increase spending on social media

Anne Freer | January 3, 2023

Mobile Advertising

social media

What does 2023 hold for mobile and app marketing?

Anne Freer | December 23, 2022

App Business, Mobile Advertising

63% of mobile advertisers consider social and short-form video a top trend for 2023

Anne Freer | December 8, 2022

Mobile Advertising

Larger mobile ads, video and interscroller formats capture more viewer attention

Anne Freer | November 25, 2022

Mobile Advertising

YouTube Shorts ads drive the most traffic

Anne Freer | October 18, 2022

App Marketing, Mobile Advertising