At the dawn of mobile apps, Airship powered the first commercial messages and then expanded its data-led approach to all re-engagement channels (mobile wallet, SMS, email), app UX experimentation and feature release management.
Now, with Airship App Experience Platform (AXP), brands can create and adapt native app experiences on their own — with no ongoing developer support or app updates required.
Having powered trillions of mobile app interactions for thousands of global brands, Airship is proud to be at the forefront of what has become the digital center of customer experience, loyalty and monetization — mobile app experience (MAX).
No one knows more, does more, or cares more when it comes to helping brands master MAX than Airship.
App Experience Platform (AXP)
AXP is a purpose-built, enterprise SaaS mobile experience solution that covers the entire mobile app lifecycle. It is the only customer experience platform dedicated to helping brands master mobile app experiences. Using AXP, product, digital and marketing teams can create and adapt rich, native app experiences without ongoing developer support or app updates. They can rapidly onboard app audiences, build user understanding for next-level personalization, and accelerate retention and monetization.
Powerful app experiences
AXP makes it easy to create, measure and perfect powerful native app experiences. These experiences are crucial to onboarding app audiences, building user understanding for next-level personalization, and advancing monetization goals through a data-led, value-based approach.
AXP Scenes allows you to create rich, delightful experiences that respond to real-time customer behavior — with no code, app updates or development work required. Scenes allows marketers and mobile app product owners to easily create, edit and manage full-screen, interactive walkthroughs that showcase the app’s latest features, how the app will make customers’ lives better, and how to get started.You can measure and improve the impact of these experiences with experimentation, conversion goals and performance reporting — all in one place.
AXP Experiments is a cross-platform testing and feature release management solution that makes it easy for any team to launch experiments and product updates across mobile apps. Experiments automatically integrates with most analytics platforms and offers no-code instrumentation of events for highly targeted experiments. Its visual editor enables marketers and product owners to make changes to iOS and Android apps without coding or updating apps, while its programmatic testing offers one-time configuration with dynamic variables that can be changed instantly to add variants.
AXP Message Center lives within your app, uncluttered by competitors’ messages and other distractions. It provides customers a persistent location for re-visiting and consuming rich content at their convenience. App teams can create interactive, temporary messages inside the app in response to user behavior. Pre-built templates support rich formats, such as images, videos, coupons and more. Message Center also makes it easy to expire old content.
Use data you already have – along with rich data collected in the app — to understand each user and deliver better, more relevant experiences.
AXP Marketers and mobile product owners can collect granular feedback from customers while they are engaged with the app. Surveys can be targeted to customers based on their attributes and real-time behaviors, such as purchases, engagement with a new feature, abandoned carts or completion of AXP Scenes. Survey responses enrich customer profiles and can be used for segmentation and targeting in future campaigns and product offerings. Pre-built survey templates for NPS and product feedback make it easy to get started, while support for open text, multiple choice, and single choice questions can quickly ramp up zero-party data collection with no developer support or app update required.
AXP Preference Center allows customers to determine how, when and where they want to be communicated with, whether via the app, email, SMS or the web. App teams can easily implement and continually fine-tune the Preference Center without the aid of a developer, as well as take advan-tage of opt-in forms for SMS and email. Apple has made, and Android will soon make, preference customization critical to sustain direct customer communications, yet to date, Airship is the only company to include this functionality.
This is an enterprise-grade performance analytics solution. It can give you a full picture of how, when, and where your customers are connecting with your brand — so you can spot growth opportunities faster and infuse data-driven insights in every customer interaction. Create custom reports that reveal your unique KPIs for each stage of the customer journey, and set up dashboards, queries and filters that help you understand what’s working — and what’s not — so you can meet and beat your goals.
The data AXP helps you collect through the app can be shared with other systems in the marketing ecosystem. AXP Integrations provides real-time data streaming and pre-built bi-directional partner integrations to ensure you get your data to the right place for downstream analytics and triggers.
Brands desire loyal brand advocates. AXP helps teams accomplish all the steps required to win them: migrate the audience to the mobile app, activate them upon arrival, maximize account creation, reinforce the app’s value proposition, and incentivize high-value actions that lead to ongoing engagement and retention.
AXP Journeys combines everything app teams need to create, evaluate, test and optimize goal-based messages and app experiences in a single, intuitive visual UI. AXP is the only product on the market that allows app teams to zoom in from color-coded visualizations of performance to view, test and optimize underlying individual components in a few clicks.
An Experienced MAX partner
MAX is in a state of constant change. Customers remember their last best experience, so for brands to depend on a MAX platform, they need to trust its ability to innovate. AXP, an Airship innovation, is the only enterprise SaaS platform focused 100% on MAX. We’re using our experience and passion for innovation to help many of the world’s most successful brands, across every industry. The fact is, AXP helps everyone it touches — from executive leadership and product managers to marketers, engineers/ developers and, ultimately, your customers.
Brands can also trust the services they receive from Airship. AXP Success Packs help you establish a strong MAX strategy by providing MAX maturity evaluations, expert campaign execution, advanced strategy design, Industry benchmarking and ROI workshops. AXP Technical Account Management includes self-serve or on-demand support, customized reporting, expert technical assistance and fast response times via email, phone or web. AXP Account Management helps you identify and optimize growth opportunities through guidance on new product features and product adoption, cross-functional advocacy and quarterly business reviews.
To find out more about Airship, read our blog post!
Also, visit MAX (Mobile App Experience), and AXP (App Experience Platform) and www.airship.com.
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|Groups:||App Engagement, App Marketing, In app Messaging, Mobile Marketing, Push Notifications|
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